Saas Overhaul

The Challenge

Process

Discovery

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Saas Overhaul

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this mindset applies.